Our market

Consumers are the actual customers. A company and a consumer use the same area, i.e. the shop where the company sells and the consumer buys.

Our company has a very deep understanding of consumers and of the market in which it operates.

The main points at which we sell our products have been categorised so as to efficiently monitor their progress statistically:

National Accounts:

- National chains in the area.

Key Account 1 :

- The 10 major customers of our company in the area of responsibility.

Key Account 2 :

- The remaining customers belonging to market groups.

Retail:

- Retail comprises single and independent customers.

Wholesale:

- Wholesale customers or customers operating at Catering / Food Service points.

Non-profit organisations:

- Public or private interest organisations of the area pursuing non-profit objectives.